Course Outline

Selling Smarter with GenAI: Mindset to Mastery

Duration
2 Days
Price
650,00 €
Course Type
Virtual / Physical
Master Generative AI to transform your sales results. This course guides sales professionals through AI fundamentals, cultivating the essential AI-First Mindset, and leveraging AI for strategic client intelligence and planning. Learn to create compelling AI-powered content, enhance client engagement, optimize performance, and enable your team – all while ensuring responsible and ethical implementation. Boost productivity and drive sales growth in the AI era.

Learning Objectives

Skills Objectives
• Differentiate the strengths and weaknesses of various AI chatbots.
• Categorize various AI models based on their capabilities and applications.
• Design structured and effective prompts by applying prompting frameworks.
• Convert prompting frameworks into simple AI agents.
• Apply prompting frameworks to create AI prompts for diverse applications and contexts.
• Analyse market data using AI tools.
• Build client profiles using AI-driven insights.
• Illustrate how to start building a sales playbook outline with AI assistance.
• Craft personalised sales content using AI writing tools.
• Design and implement interactive elements within proposals by applying AI tools.
• Use AI to prepare responses to common objections.
• Apply AI to design personalized training programs for your team.
• Illustrate practical ethical guidelines within daily sales tasks.
• Analyse sales performance with AI tools.

Knowledge Objectives
• Describe the essential concepts of AI, chatbots, and models.
• Identify the key differences between free and paid chatbots.
• List the diverse features available in modern AI chatbots, such as document handling, image generation, and canvas integration.
• Define the Three-Part Implementation System, "Learn – Execute – Strategise".
• Understand the purpose and components of prompting frameworks.
• Describe AI-powered market research techniques.
• Summarize the benefits of using AI for advanced client profiling.
• Define the components of a strong value proposition.
• Explain how AI can generate compelling sales content.
• Describe how AI can be used to create data visualizations and interactive proposals.
• List AI-powered strategies for objection handling and negotiation.
• Summarize how AI can be used to analyse sales performance.
• Define the key components of effective AI-powered training programs.
• State practical ethical guidelines for responsible AI implementation.

Course Outline

1 - Lesson 1: Foundations: Understanding the Power of AI (1 Hour)
  • 1.1 The Essential Concepts of AI: Sparked by ChatGPT's Impact on Work
  • 1.2 AI Chatbots & Models: Navigating the Landscape
  • 1.3 Free vs. Paid Chatbots: Choosing the Right Tool
  • 1.4 Pros & Cons: Evaluating Different Chatbot Strengths and Weaknesses
  • 1.5 Additional Chatbot Features: Working with Documents, Images & Canvas
1 - Lesson 1: Foundations: Understanding the Power of AI (1 Hour)
  • 1.1 The Essential Concepts of AI: Sparked by ChatGPT's Impact on Work
  • 1.2 AI Chatbots & Models: Navigating the Landscape
  • 1.3 Free vs. Paid Chatbots: Choosing the Right Tool
  • 1.4 Pros & Cons: Evaluating Different Chatbot Strengths and Weaknesses
  • 1.5 Additional Chatbot Features: Working with Documents, Images & Canvas
2 - Lesson 2: The AI Mind Shift and Prompting Mastery (4.5 Hours)
  • 2.1 Change Your Approach to Work: Understanding & Overcoming Barriers to AI Adoption
  • 2.2 AI as Infrastructure: Learn to Treat AI as a Fundamental Utility
  • 2.3 Three-Part Implementation System: Learn – Execute – Strategise
  • 2.4 Understanding Prompting Frameworks: Purpose & Components
  • 2.5 Designing Structured & Effective Prompts for Consistent Outputs
  • 2.6 Applying Prompting Frameworks: Creating AI Prompts for Diverse Applications
  • 2.7 Converting Your Framework: Building a Simple AI Agent
2 - Lesson 2: The AI Mind Shift and Prompting Mastery (4.5 Hours)
  • 2.1 Change Your Approach to Work: Understanding & Overcoming Barriers to AI Adoption
  • 2.2 AI as Infrastructure: Learn to Treat AI as a Fundamental Utility
  • 2.3 Three-Part Implementation System: Learn – Execute – Strategise
  • 2.4 Understanding Prompting Frameworks: Purpose & Components
  • 2.5 Designing Structured & Effective Prompts for Consistent Outputs
  • 2.6 Applying Prompting Frameworks: Creating AI Prompts for Diverse Applications
  • 2.7 Converting Your Framework: Building a Simple AI Agent
3 - Lesson 3: Strategic Preparation & Client Intelligence with GenAI (2 Hours)
  • 3.1 AI-Powered Market & Competitor Research Techniques
  • 3.2 Advanced Client Profiling with AI for Deeper Insights
  • 3.3 AI-Assisted Strategic Planning: Frameworks & Value Propositions
  • 3.4 Activity: Building a Sales Playbook Outline with AI Assistance
3 - Lesson 3: Strategic Preparation & Client Intelligence with GenAI (2 Hours)
  • 3.1 AI-Powered Market & Competitor Research Techniques
  • 3.2 Advanced Client Profiling with AI for Deeper Insights
  • 3.3 AI-Assisted Strategic Planning: Frameworks & Value Propositions
  • 3.4 Activity: Building a Sales Playbook Outline with AI Assistance
4 - Lesson 4: AI-Powered Content & Engagement in the Sales Cycle (2.5 Hours)
  • 4.1 Crafting Compelling AI-Generated Sales Content
  • 4.2 Data Visualisation & Interactive Proposal Design with AI
  • 4.3 AI for Real-Time Presentation Assistance & Engagement
  • 4.4 AI Strategies for Objection Handling & Negotiation
4 - Lesson 4: AI-Powered Content & Engagement in the Sales Cycle (2.5 Hours)
  • 4.1 Crafting Compelling AI-Generated Sales Content
  • 4.2 Data Visualisation & Interactive Proposal Design with AI
  • 4.3 AI for Real-Time Presentation Assistance & Engagement
  • 4.4 AI Strategies for Objection Handling & Negotiation
5 - Lesson 5: Performance, Optimization, Team Enablement & Responsible Use (2 Hours)
  • 5.1 Analysing Sales Performance with AI Insights
  • 5.2 Activity: Designing AI-Powered Sales Training Outlines
  • 5.3 Responsible AI Implementation: Practical Ethics & Governance
  • 5.4 Integrating AI into Daily Workflows & Prioritising Use Cases
  • 5.5 Course Recap and Strategies for Continuous AI Integration
5 - Lesson 5: Performance, Optimization, Team Enablement & Responsible Use (2 Hours)
  • 5.1 Analysing Sales Performance with AI Insights
  • 5.2 Activity: Designing AI-Powered Sales Training Outlines
  • 5.3 Responsible AI Implementation: Practical Ethics & Governance
  • 5.4 Integrating AI into Daily Workflows & Prioritising Use Cases
  • 5.5 Course Recap and Strategies for Continuous AI Integration

Target Audience

This course is designed for sales professionals and leaders. It is suitable for individuals across various stages of the sales organisation, including:
• Front-line Sales: Account Executives, Sales Representatives, Field Sales Representatives, Account Managers.
• Business Development: Business Development Managers (BDMs), Sales Development Representatives (SDRs).
• Sales Leadership: Sales Managers, Sales Directors, Head of Sales, VP of Sales.
• Sales Support: Sales Operations Managers, Sales Enablement Specialists.

Please Note: some classes are run in multiple half-day sessions. Please contact us to confirm exact session dates/times.

Upcoming Class Dates and Times
Nov 17
Nov 17, 09:00 AM - 01:15 PM
650,00 €
Scheduled
Virtual / Physical
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