Course Outline
1 - Understanding Landing Pages
- Introduction to the concept and purpose of landing pages in digital marketing and service promotion. Participants analyze successful examples and identify the key elements that contribute to effective landing page design.
2 - Initial Website Design in Wireframe
- Participants define the purpose of their website and identify the target audience. They create a basic wireframe that outlines the structure and key sections of the landing page.
3 - From Wireframe to Digital Page
- This module focuses on transforming the wireframe into a functional digital page. Participants generate website content using AI tools and apply basic persuasive copywriting principles.
4 - Designing Visual Identity
- Introduction to branding and visual design principles, including the selection of colors, fonts, and images that support a consistent visual identity. Participants also explore AI tools for generating visual elements.
5 - Creating Call-to-Action and Publishing the Website
- Participants finalize their landing page by adding clear call-to-action elements aligned with their goals and publish the website using a no-code platform.
6 - Closing Session – Presentation and Feedback
- Participants present their landing pages, receive feedback from the trainer and group, and discuss potential improvements.
Target Audience
This program is designed for entrepreneurs, freelancers, marketing professionals, and individuals who wish to create their own landing page websites quickly without programming knowledge. It is also suitable for small business owners and professionals responsible for promoting services, products, or personal brands online.